Effective business communication is the backbone of any successful team. Yet, one of the most common mistakes leaders make is failing to communicate enough—or in the right ways. Let’s dive into why this happens and how you can fix it.

Why Communication Matters

When changes occur within an organisation, poor communication can lead to anxiety, uncertainty, and a focus on negative outcomes rather than opportunities. This was especially evident during the pandemic, where the shift to remote work highlighted the need for consistent and clear communication.

💡 The impact of poor communication:

  • Team members feel disconnected and uncertain
  • Misalignment on goals and priorities
  • Reduced collaboration and trust

Communication Goes Beyond Meetings

While meetings are a key part of communication, they’re not the only tool. Emails, videos, and even quick updates can keep your team informed and engaged. The key is to ensure that your communication is regular, clear, and consistent.

💡 Signs your team needs more communication:

  • Team members express feeling out of the loop
  • Anxiety or confusion about changes
  • Lack of collaboration or alignment

How to Improve Business Communication

  1. Be Proactive
    Don’t wait for issues to arise. Regularly update your team on changes, progress, and goals.
  2. Use Multiple Channels
    Mix it up with emails, videos, and meetings to ensure everyone receives the message in a way that works for them.
  3. Listen to Your Team
    If your team says there’s not enough communication, take it seriously. They’re your best source of feedback.
  4. Be Transparent
    Share both the good and the bad. Transparency builds trust and keeps everyone aligned.

The Role of Communication in Team Building

Strong business communication fosters trust, collaboration, and a sense of belonging. It ensures that everyone is on the same page, working towards the same goals. In a world where remote and hybrid work is becoming the norm, communication is more important than ever.

Ready to Strengthen Your Team’s Communication?

At ActionCOACH Exeter, we help businesses build stronger teams through effective communication strategies. Whether it’s improving meeting structures or enhancing day-to-day interactions, we’re here to guide you.