Tag Archives: customer

Our exploration of leadership pitfalls continues with a mistake that directly impacts the bottom line: ignoring customer feedback. While the previous chapter emphasised listening to your team, this one focuses outward. Leaders must also be attuned to the voices that define their market, their reputation and their…

Focusing on the customer is essential for success in sales, and this is a principle that has been emphasised by sales expert Jeffrey Gitomer. By putting the customer first, salespeople can build strong relationships, provide value, and close more deals. Understand the Customer’s Needs and…