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In an era of overflowing inboxes and ad fatigue, direct mail stands out as a refreshingly effective marketing channel. Why? Because 79% of consumers act on direct mail immediately (USPS), compared to just 45% for email. When done right, direct mail cuts through digital noise, drives action, and delivers ROI up…
In an era of ad fatigue and declining trust in traditional marketing, referral marketing stands out as one of the most powerful ways to grow your business. Why? Because 92% of consumers trust recommendations from friends and family over any other form of advertising (Nielsen). When your happiest customers…
Once a business successfully acquires customers, it is crucial to maintain their loyalty and capitalize on marketing momentum. Consistent follow-up efforts through ongoing campaigns help strengthen customer relationships, expand business opportunities, and address customer needs effectively. Neglecting follow-up activities can be a costly mistake, as…
In the world of marketing, reaching the right audience is crucial for success. While broad advertising methods have their place, direct mail campaigns offer a targeted approach to reach individuals who are already potential candidates for your products and services. In this blog post, we…
In the competitive world of business, loyal customers are the ultimate prize. They not only bring in repeat business but also act as powerful brand advocates, referring others to your company and providing free advertising. These “raving fans” are invaluable assets and can be a…
Hilary Broadley – MD at Broadley Speaking 26 years ago, Hilary Broadley left the world of being an employee in corporate sales behind and started working freelance in a way that would suit her lifestyle as a mother, with flexible hours and understanding clients. Before…
Andi chats this week with Owen Richards – Founder and CEO at Air Marketing. They talk about all sorts, from family and hobbies, to attitude and aspirations – but most importantly, gleaning some of Owen’s learnings from his 7 years as a business owner. What…
Advice for getting better at networking In a recent blog post, we focussed on the “why” of networking – and promised to explore more of the “how”. Today, we talk about some of the unwritten rules of networking, and give our own advice on the…
Why do business owners spend so much time at “networking” events? This is a question that requires exploring: lots of start-ups and SMEs will book themselves into every local event they can find, and spend hours at various events meeting people, chatting, probably drinking lots…
