Sales Tips: Five Ways to Build Strong Customer Relationships Building relationships is an essential element of sales success. It goes beyond mere transactions and taps into the core of what makes a business thrive—trust and credibility. When customers feel valued and understood, they are more…
Focusing on the customer is essential for success in sales, and this is a principle that has been emphasised by sales expert Jeffrey Gitomer. By putting the customer first, salespeople can build strong relationships, provide value, and close more deals. Understand the Customer’s Needs and…
Building relationships is a crucial aspect of sales, as it helps to establish trust and credibility with customers, leading to increased sales and customer loyalty. Jeffrey Gitomer emphasises the importance of relationship building in sales and provides valuable insights into how to effectively build and…
Improve your Conversion Rates for Leads and Contacts Managing leads and contacts effectively is crucial for any business looking to boost its conversion rates. Keeping tabs on leads or sending costly mailings to contacts can be a drain, not an asset, unless they are converted…
Building a Loyalty Ladder: Turning Customers into Raving Fans In the competitive landscape of business, turning customers into raving fans is like striking gold. These devoted patrons not only bring in repeat business but also serve as invaluable ambassadors, spreading the word about your brand like…
In the world of business management, finding effective tools to organize and analyse data is crucial for success. Two popular options that often come into consideration are CRM (Customer Relationship Management) systems and spreadsheets. Both have their merits, but which one is the right choice…
In the world of marketing, reaching the right audience is crucial for success. While broad advertising methods have their place, direct mail campaigns offer a targeted approach to reach individuals who are already potential candidates for your products and services. In this blog post, we…
Hilary Broadley – MD at Broadley Speaking 26 years ago, Hilary Broadley left the world of being an employee in corporate sales behind and started working freelance in a way that would suit her lifestyle as a mother, with flexible hours and understanding clients. Before…
What is “The Perfect Close” all about? Personally, I see a huge difference between myself and what can be considered as a “Stereotypical Salesman”. I would hate to think of myself as an old-school car dealer, much less so the David Brent approach to selling…
The Psychology of Sales This week in one of our ActionCLUB Group Coaching sessions, we looked at some key principles around the issue that faces MANY business owners, almost all the time: How can I sell more? What is selling? This is the first thing…
