Our journey through the 20 most common sales mistakes concludes by focusing on the core of what makes a sales professional truly exceptional. These final four mistakes move beyond strategy and technique, delving into the essential human elements that build lasting relationships and drive sustained…
Welcome back to our series on the Top 20 Sales Mistakes! In Part 1, we covered the foundational missteps, and in Part 2, we looked at critical mistakes around communication and strategy. Now, in Part 3, we’ll explore four more pitfalls that can quietly undermine…
You’ve identified the first set of common sales mistakes—now it’s time to dive deeper into the errors that undermine your expertise and cost you trust. In today’s competitive market, buyers have less patience than ever for unprepared or uninformed salespeople. Are you making these critical mistakes that…
Sales is equal parts art and science—yet even seasoned professionals fall into costly traps that sabotage their success. In fact, 82% of buyers say sales reps aren’t prepared (Forbes), and it’s often because they’re making avoidable mistakes. Whether you’re new to sales or a veteran looking to…
Sales Tips: Five Ways to Build Strong Customer Relationships Building relationships is an essential element of sales success. It goes beyond mere transactions and taps into the core of what makes a business thrive—trust and credibility. When customers feel valued and understood, they are more…
Focusing on the customer is essential for success in sales, and this is a principle that has been emphasised by sales expert Jeffrey Gitomer. By putting the customer first, salespeople can build strong relationships, provide value, and close more deals. Understand the Customer’s Needs and…
Building relationships is a crucial aspect of sales, as it helps to establish trust and credibility with customers, leading to increased sales and customer loyalty. Jeffrey Gitomer emphasises the importance of relationship building in sales and provides valuable insights into how to effectively build and…
Improve your Conversion Rates for Leads and Contacts Managing leads and contacts effectively is crucial for any business looking to boost its conversion rates. Keeping tabs on leads or sending costly mailings to contacts can be a drain, not an asset, unless they are converted…
Building a Loyalty Ladder: Turning Customers into Raving Fans In the competitive landscape of business, turning customers into raving fans is like striking gold. These devoted patrons not only bring in repeat business but also serve as invaluable ambassadors, spreading the word about your brand like…
In the world of business management, finding effective tools to organize and analyse data is crucial for success. Two popular options that often come into consideration are CRM (Customer Relationship Management) systems and spreadsheets. Both have their merits, but which one is the right choice…
In the world of marketing, reaching the right audience is crucial for success. While broad advertising methods have their place, direct mail campaigns offer a targeted approach to reach individuals who are already potential candidates for your products and services. In this blog post, we…
Hilary Broadley – MD at Broadley Speaking 26 years ago, Hilary Broadley left the world of being an employee in corporate sales behind and started working freelance in a way that would suit her lifestyle as a mother, with flexible hours and understanding clients. Before…
