Kevin Aires Business Spotlight Interview
Kevin runs a video coaching agency, designed to show people how to start creating impactful video content for marketing purposes. He has a wide range of experiences in business and lots of knowledge to offer. What advice would he give people considering starting their own business? And what advice would he give those who haven’t yet begun to create video content? Find out here.
Why should businesses be creating video content?
There are several compelling reasons why businesses should be creating video content:
- Increased engagement: Video content is highly engaging and can help capture the attention of your target audience in a way that written content alone may not. People are more likely to watch a video than read a long article or post, making it an effective way to communicate your message and build a connection with your audience.
- Improved search engine rankings: Search engines like Google give preference to video content, so having videos on your website or social media channels can help improve your search engine rankings and make it easier for potential customers to find you online.
- Increased brand awareness: Video content has the potential to go viral and be shared widely on social media, helping to increase brand awareness and reach new audiences.
- Improved customer experience: Video content can help explain complex concepts or demonstrate products in a way that written content cannot. This can lead to a better customer experience and increased customer satisfaction.
- Better ROI: Creating video content may seem like a significant investment, but it can offer a high return on investment (ROI) if done correctly. Video content can help generate leads, increase sales, and improve customer retention, making it a worthwhile investment for businesses of all sizes.
What kind of video content should businesses be creating?
The type of video content that businesses should create depends on their industry, target audience, and overall marketing strategy. However, here are some general types of video content that can be effective for businesses:
- Product or service demos: Videos that showcase the features and benefits of your products or services can be highly effective in educating and persuading potential customers.
- Explainer videos: These videos help explain complex topics or concepts in a way that is easy to understand. They can be used to introduce new products or services, explain a company’s mission or values, or offer helpful tips or advice.
- Testimonials or case studies: Videos featuring satisfied customers can help build trust and credibility with potential customers. These videos can showcase the benefits of your products or services and demonstrate how they have helped others.
- Behind-the-scenes content: Videos that offer a behind-the-scenes look at your company or the people behind it can be a great way to humanize your brand and build a connection with your audience.
- Educational or thought leadership content: Videos that offer educational or thought-provoking content can help establish your brand as a leader in your industry and attract potential customers who are interested in learning more about your products or services.
- Live videos: Live videos can be a great way to engage with your audience in real-time, answer their questions, and build a sense of community around your brand.
How can I get help starting video content?
Why not get in touch with Kevin Aires to chat through his coaching programme? Alternatively, take a peek at this video by Marcus Sheridan – 2 minutes that will leave you inspired immediately!
