This was a thoroughly enjoyable chat with Jamie Sharp at Socialgram!

After 7 years of deciding that the routine 9-5, and “being told what to do” wasn’t right for him, Jamie has learnt a lot about business. Some really meaningful thoughts here about exactly how Jamie has found his “Why” – his motivation for what he does, and also a space that really excites him. A great watch for anyone who is thinking about starting a business, or is self-employed and wants to start building their team… Or even anyone who is perhaps losing motivation and needs a reminder of why they do what they do.

Who are Socialgram?

“Socialgram creates commercially meaningful social media. By understanding, and more importantly caring about your business, we help drive strategic social media for brands both B2C and B2B.”

Socialgram work with Vimto, Pilgrim’s Choice, Plymouth Gin and Kerrygold, plus lots of others! They create “SOCIAL MEDIA WITH COMMERCIALLY MEANINGFUL IMPACT.” Here is a look at the services they offer:

Why should companies bother with social media?

Social media has transformed the way people interact and communicate with each other. With millions of active users daily, social media platforms like Facebook, Twitter, Instagram, and LinkedIn have become powerful tools for businesses to reach and engage with their target audience. Here are some reasons why businesses should use social media:

  1. Increased brand awareness: Social media provides businesses with an effective way to increase brand awareness. By creating and sharing valuable content, businesses can reach a wider audience and increase their visibility online. This can lead to more followers, likes, shares, and ultimately, more customers.
  2. Improved customer engagement: Social media allows businesses to interact with their customers in real-time. This means that businesses can respond to customer queries, concerns, and feedback promptly. Engaging with customers on social media can help build trust, loyalty, and foster a sense of community.
  3. Cost-effective marketing: Compared to traditional marketing methods, social media marketing is relatively cheap. Many social media platforms offer cost-effective advertising options that allow businesses to target specific demographics, interests, and behaviors. This means that businesses can achieve a high return on investment (ROI) with minimal spending.
  4. Increased website traffic: Social media can drive more traffic to a business’s website. By including links to their website in their social media posts, businesses can encourage their followers to visit their website, which can increase their chances of converting leads into customers.
  5. Competitive advantage: In today’s digital age, businesses that are not active on social media risk being left behind. By using social media, businesses can stay ahead of their competitors and establish themselves as thought leaders in their industry.

Social media is a powerful tool that businesses should use to connect with their customers, increase their brand awareness, and drive more traffic to their website. By investing time and resources in social media marketing, businesses can gain a competitive advantage and achieve their business goals.

Would you like to appear in an episode?

If you’d like to be on the Business Spotlight Interview series with our Director of Business Development, please contact Andi Davies directly!